The pandemic accelerated sales, and since then, McGuckin has made TikTok the focus of his e-commerce efforts. That decision has proven fruitful, especially since the introduction of TikTok Shop, the platform's e-commerce solution that allows users to purchase items directly from the app. Dappz Sports has had a years-long relationship with the social-media giant and has been beta testing TikTok Shop since 2022. This is just the beginning of TikTok Shop. Dappz SportsCombining livestreaming and short-form content is McGuckin's key to successMcGuckin said his strategy for sales on TikTok combines livestreaming with short-form content.

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Persons: Matt McGuckin, TikTok, McGuckin, they'll, They'll, Micah Parsons, Bobby Witt Organizations: Sports, Amazon, Dappz Sports, National Sports Collectors Convention, Dallas Cowboys, Melrose Locations: Instagram, TikTok, New York, Texas, Los Angeles